Today’s Fashion Headlines: Helmut Lang Fragrances, Bloomingdale’s Silicon Valley Reopening, Amazon Opening Pop-up Store

October 10, 2014 • Fashion Blog, Fashion News

Helmut Lang 3 scents

Helmut Lang to Relaunch Three Scents

After almost ten years, Helmut Lang is relaunching its three signature fragrances. The brand introduced its first two scents Eau de Parfum and Eau de Cologne at Symrise in 2000. Both open with lavender and rosemary and dry down to cedarwood, vanilla, musk and amber with the parfum being more concentrated than the cologne. Helmut Lang’s third fragrance ‘Cuiron’, a bright leathery mixture, made its debut in 2002. The company stopped producing all three fragrances in 2005, resulting in a limited supply and high prices on the secondary market.

The three scents will only be available in 100-ml. sizes and will retail at $185 each for the Eau de Parfum and Eau de Cologne. Cuiron will be priced at $165. The three fragrances will be available at Helmut Lang stores and at helmutlang.com beginning October 10.

Bloomingdale’s Celebrates Palo Alto Reopening

On Wednesday night, Bloomingdale’s celebrated the reopening of its store at the Stanford Shopping Center in Palo Alto, California. The retailer has been trying, since 1996, to break into the fashion challenged Silicon Valley fashion market. At the event, Bloomingdale’s CEO, Tony Spring spoke about how techies are catching up when it comes to fashion and have evolved from the jeans and hoodie look.

On the third floor of the 125,000-square-foot store, 250 guests, including event co-chairs Eve and Ross Jaffe and guests Nanci and Gary Fredkin, listened to a set by Alexa Ray Joel. The gala benefited the Bay Area Autism Consortium.

Amazon to Open Pop-up Store

Amazon will open a 14,000-square-foot pop-up store in time for the holidays at 7 West 34th Street, right across from the Empire State Building. The location is close to Fifth Avenue while Herald Square is at the end of the block in the opposite direction, near Macy’s flagship. Amazon will reportedly sell Kindles and Fire phones at its physical store. It will likely sell other products as well if it is to fill the 14,000 square feet of ground-floor space, a retail source said. There’s also a 3,000-square-foot mezzanine. The space could also help alleviate potential shipment issues by doubling as a small warehouse and handle same-day deliveries and returns.

The Amazon pop-up store will open in a space now occupied by Express. Real estate sources said the space has been on the market for some time.

– Selicia A. Walker

Source: WWD

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