Today’s Fashion Headlines: Drinkable Beauty, TOPSHOP TOPMAN Opening Largest NYC Flagship, Oscar de la Renta’s Private Funeral

October 24, 2014 • Fashion Blog, Fashion News

Drinkable Beauty, Beauty news

Skin Care’s New Direction

Luminous skin comes from many different sources. But lately it’s coming from a bottle of juice rather than a jar of cream. Juice companies and shake supplements like Juice Generation, Juice Press, The Super Elixir and Aloha are marketing themselves as beauty brands. While the beauty ingestible has been a fade-in fade-out craze for decades, a variety of savvy retailers are taking the trend seriously, including Selfridges, Net-a-porter and Shen Beauty.

Juice Generation isn’t limiting business to fruits and vegetables. In November, the company will launch three existing juices with charcoal added, which helps trap chemicals and prevents their absorption into the skin. Priced at $9.95, each beverage contains different ingredients for a variety of skin and internal benefits. For example, Activated Lemonade, which contains lemon, lime, raw agave, alkaline water and activated charcoal, is said to support healthy, glowing skin and draw impurities out of the body. Activated Greens blends spinach, kale, apple, celery, parsley, romaine, cucumber, lemon and activated charcoal to help with antiaging and ease bloating, while Activated Protein combines raw almonds, raw hemp seeds, dates, vanilla bean, alkaline water and activated charcoal to balance blood sugar and improve organ function.

Topshop Topman Opening Largest U.S. Flagship in New York

Topshop Topman will go big on Nov. 5 when it unveils its largest U.S. flagship and second store in New York, on Fifth Avenue and 49th Street. The company is looking to generate buzz in advance of the opening through giveaways and a New York-centric social media campaign: #UNLOCK5th. To spearhead promotion of the hashtag, the retailer has tapped five “style leaders” from different areas of the city: Julia Restoin Roitfeld, Hailey Baldwin, Kate Foley, Adam Gallagher and Holy Ghost. Using video and photo content, each leader will tout what Topshop and New York City means to them. Launching next week, the campaign will run up until the store’s opening date, when Topshop’s chief executive officer, brand ambassadors and style leaders will officially open the doors to over 40,000 square feet of retail space.

Private Funeral for Oscar de la Renta Set

A private funeral mass for Oscar de la Renta will be held in New York on November 3. The mass will take place at 11 a.m. at the Church of St. Ignatius Loyola at Park Avenue and 84th Street.

De la Renta died Monday at his home in Kent, Connecticut at age 82 after a long battle with cancer. The consummate charmer, the designer mingled with royalty, celebrity, socials and more throughout his long career. That career began at Elizabeth Arden in the Sixties and stretched through the last three decades of the 20th century and well into the second decade of the 21st.

As reported, he was one of the last of the generation that literally put American fashion on the global map. While the size of his business never matched that of some of his peers, his outsized reputation surpassed them in many other ways.

– Selicia A. Walker

Source & photo: WWD

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