Today’s Fashion Headlines: Make Up Forever & Fifty Shades of Grey, Marissa Webb’s Banana Republic, Dress Barn Designer Collaborations

October 31, 2014 • Fashion Blog, Fashion News

make up for ever Fifty Shades of Grey

Fifty Shades of Make Up Forever

Make Up For Ever is out to tap into the hype surrounding E.L. James’ bestselling “Fifty Shades of Grey” by launching a makeup line inspired by the novel . Similar to the character Anastasia Steele, the cosmetics collection starts out sweet and gets increasingly passionate and sultry. The product line-up includes Tease Me Lip Trios — each with a smudge-proof lip liner, a highly pigmented and long-wearing lip gloss and a lightly textured lip gloss — will be available in Innocent and Passionate, each $32. A blush trio, Desire Me, will retail for $49 and is tucked inside a velvet pouch with a soft rope tie and a key. Give In To Me, the largest set, includes a four-eye-shadow palette, eyeliner, lipstick and lip gloss. It will be packaged in a keepsake box with a hidden compartment and will retail for $79.

The limited-edition line will hit counters on Dec. 26 and be sold exclusively at Sephora and on Sephora.com. The movie of the book starring Jamie Dornan as Christian Grey and Dakota Johnson as Anastasia Steele is due to come out Feb. 13, just in time for Valentine’s Day.

Banana Republic Weaving A New Webb

Banana Republic, is tired of being just part of the retail pack in the mall. It wants to become a “lifestyle brand.” And it’s banking on creative director Marissa Webb to do it. Banana Republic has seen growth stall over the past few years, fading in the shadows of J. Crew, H&M, Zara and other chains with greater style and identity. But Gap Inc. surprised the fashion world last April by tapping Webb and, in an unusual move for the retailer, taking a stake in her own line to lock her in and turn her into the face of Banana Republic. It probably helped the deal that Webb worked at J. Crew for a decade.

Webb, a contemporary designer who left J. Crew to start her own label in 2011, is involved in everything at Banana, from design and styling to windows, store presentations and marketing. At this point, she’s had some impact on how the collection is styled and presented but less so on actual product design, given that she has been on the job only six months. Her imprint will be most evident with the summer 2015 collection.

Dress Barn Announces Designer Collaborations

At the Roosevelt Hotel in Manhattan last week, Roslyn S. Jaffe, the 85-year-old diminutive cofounder of Dress Barn, was dressed for success. The occasion was the inaugural Roslyn S. Jaffe Awards annual luncheon, honoring Mrs. Jaffe and several “everyday heros” who help women and children in need through special programs and services.

It was also where Dress Barn, a division of the Ascena Retail Group, announced an upcoming designer collaboration campaign called DressBar. Among the crowd of 498 were Heidi Weisel, Carmen Marc Valvo and Michael Smaldone from Adrianna Papell, who have all begun designing dresses for DressBar, which will debut next spring and be officially unveiled next month at the Highline Stages. “It’s about bringing runway-quality style and inspiring fashions to our value-oriented customers,” said Jeffrey Gerstel, the president of Dress Barn. If Target can do collaborations, why can’t Dress Barn!

– Selicia A. Walker

Source: WWD

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