Today’s Fashion Headlines: MCM Expanding, Rent the Runway’s Exclusive Collection, Louis Vuitton’s New Hire

November 3, 2014 • Fashion Blog, Fashion News

MCM Presentation

MCM Plans for Expansion

MCM presented their spring collection in Beijing over the weekend, marking the first time the German brand has showed a new collection outside of Europe. Currently MCM is immensely popular in Korea, and as a part of an ongoing effort to revive its image and expand, the brand is opening stores in the US. A flagship is set to open in Manhattan in December followed by four additional US stores in 2015. In the states, MCM is available at luxury department stores and plans to launch e-commerce are in the works. Additionally, the brand is designing a higher-end “Gold Line” and has inked its first licensing deal with a European eyewear and sunglass manufacturer. There are also plans to introduce watches and makeup. “We are trying to grow our demographic and give more visibility of MCM into different channels of distribution. It will be a growth opportunity for MCM to be seen in other channels of distribution with respect to what we have today,” said international CEO Paolo Fontanelli.

Rent the Runway’s Exclusive Collection

Seven designers have collaborated on a 25-piece collection specifically for online fashion company Rent the Runway. The collection, which hits today, features designs from Christian Siriano, Lela Rose, Kenneth Jay Lane, Badgley Mischka, Monique Lhuillier, Marchesa Voyage and Oscar de la Renta. Each designer contributed three to four styles, and customers can rent unique pieces for $45 to $400. “The intention is to enable women to get out of their fashion comfort zone and try new brands and experiment with styles that push them. You shouldn’t be renting the little black dress; we want them all to be statement pieces,” explained Rent the Runway cofounder and CEO Jennifer Hyman.

Louis Vuitton Hires Anthony Ledru

Louis Vuitton Americas has named Anthony Ledru the new president and CEO, effective January 1st. Ledru has previously worked at Tiffany & Co, Harry Winston and Cartier. At Vuitton, he is succeeding Valérie Chapoulaud-Floquet, who left to join Rémy Cointreau Group as the CEO. “The US is a very strategic market for us. It is, and always has been, one of our biggest markets in the world. We have a 130-store network, and it’s one that we concentrate on very strongly,” said Louis Vuitton executive vice president Christopher Zanardi-Landi.  

– Claire Mykrantz

Source: WWD, WSJ 

Image: MCM via WWD

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