Today’s Fashion Headlines: Cara Delevingne Films, Booming Brow Business, H&M Growth Continues

November 7, 2014 • Fashion Blog, Fashion News

Cara Delevingne with Kate Moss 2014

Cara Delevingne Focusing on Her Film Career

Cara Delevingne is scaling back her modeling to focus on film. The 22-year-old is preparing for the release of a group of movies next year starting with “The Face of an Angel,” Michael Winterbottom’s take on the real-life story of Amanda Knox. “Modeling has definitely become more on the back burner, just because there’s no way I can work as much as I have been. I mean, every day of my last couple of years, I’ve been modeling and now, I’ve just been doing films,” said Delevingne, who recently completed her sixth movie.

Upcoming projects include “London Fields” starring Johnny Depp and Amber Heardm “Tulip Fever” with Christoph Waltz, and director Joe Wright’s “Pan” which features Hugh Jackman and Rooney Mara. She added “I never want to expect anything of the future, I just want to kind of try my best and see what happens,” she added.

Raising The Brow

Micro-categories are big business in beauty with brows being the latest mini market to explode over the past three years. And with near-constant introductions of products, services, and salons, companies large and small are not about to miss this moment. Small categories like brows also tend to be a major part of a beauty company’s overall growth strategy. One of the ways brands gain credibility and awareness is to become subject experts.

Anastasia Beverly Hills is one such story. The company launched its collection of brow pencils, powders and gels in 2000, and has since grown to be the number-one prestige brow brand. In March, Anastasia is launching a full collection of color cosmetics in 120 Macy’s stores. The brand will also expand its brow product line to Sephora locations in France and Australia next year. RevitaLash, known best for its lash growth serum, launched a brow treatment-styler, called Hi-Def Tinted Brow Gel, for $32 last month that features peptides, which reportedly prevent breakage. Bobbi Brown is adding two new shades, including one to address the needs of aging Boomers with gray and white hair, to its popular gel Natural Brow Shaper & Hair Touch Up range. Next year, in the mass market, L’Oréal Paris will introduce its Brow Stylist Plumper a fiber-infused brow gel, retailing for $8.99.

H&M Pushes Growth

H&M’s ambitious agenda includes expanding its product offerings, creating another stand-alone brand and opening more and more stores worldwide. This year, H&M will open nearly 365 stores and the size of those stores is increasing. In June, the retailer unveiled a 57,000-square-foot flagship on Fifth Avenue and 48th Street, and a 63,000-square-foot unit will bow on West 34th Street in NYC next year. H&M delivers dozens of new styles daily to its stores.

The retailer is looking for growth in the U.S. and China, and new markets such as Australia, India, Peru and South Africa. With global sales of $17 billion in 2013, H&M is the second-largest apparel retailer in the world after Zara parent Inditex.

– Selicia A. Walker

Source & Photo: WWD

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