Glossier Raises $8.4 Million
Into the Gloss founder Emily Weiss has big plans for her new beauty line Glossier. The social media-born brand has raised $8.4 million in funding which will help to build the company, which currently has four products. Weiss plans to aggressively grow the brand over the next year and has an “ambitious” product roll-out calendar. “We’re rethinking beauty in many ways, from product innovation to distribution to connectivity with consumers. Glossier is fundamentally about fostering a super deep connection with women in the same way that Into the Gloss has done with women all over the world,” Weiss said. A limited-edition product will hit glossier.com on November 24th.
Michael Kors’ Instagram Shopping
Michael Kors is launching #InstaKors, a program that connects the brand’s Instagram and e-commerce site. From now on when a visitor signs up at michaelkors.com using their e-mail and Instagram handle, they will receive e-mails with direct links to purchase any items they have “liked” in Michael Kors Instagram posts, which are hashtagged #InstaKors. This holiday season, #InstaKors images will comprise of 60 products spanning 20 shoppable Instagram posts.
Forever 21 to Bring Back Cartoons
Forever 21 is reviving classic Warner Bros. characters in a collection that includes unisex clothes and accessories. Launching November 28th, the 44-piece line features Looney Tunes and Hanna-Barbera adorned tees, tanks, sweaters, loungewear, socks and mugs for adults and children. The collection will retail for between $3.90 and $32.90, and sounds perfect for stocking stuffers!
Source: WWD, WSJ
Image: Glossier.comSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: #InstaKors, #InstaKors Program, Claire Mykrantz, Emily Weiss, Fashion Headlines, fashion news, Forever 21, Forever 21's Cartoon Collection, Glossier, Glossier Funding, Glossier's Big Plans, Hanna-Barbera, Instagram, Into the Gloss, Looney Toones, Michael Kors, Michael Kors Instagram, Warner Bros., WWD