Burberry announced the opening of its new Beverly Hills flagship Wednesday, bringing every facet of the brand to life in the heart of Los Angeles on one of the most iconic streets in the world. The fresh flagship is set on the corner of Dayton Way and Rodeo Drive. Burberry Beverly Hills has been created to offer multi-sensory experiences for Los Angeles’ communities and customers, including exclusive products, spaces and services. The store is a mixture of entertainment hub, private space, event space and shopping space.
Christopher Bailey was in Los Angeles to collect and unveil the Burberry Rodeo Drive Walk of Style plaque, which commemorates the contribution the brand has made to the fashion industry and its connection with the city’s entertainment community. Photographer Mario Testino presented the honor to Christopher.
Burberry also introduced Art of the Trench in Los Angeles last week. It brought its digital platform to life for the first time in the city and celebrated its compelling, creative communities. Over 40 of the city’s emerging and established artistic pioneers from the worlds of arts, fashion, music, film and sports have been shot through inventive mobile capture wearing their Burberry trench coats in iconic neighborhoods and landmarks throughout the city. Subjects include Ashley Madekwe, Cat Deeley, Zen Freeman, Thomas Houseago, Ann Philbin, Lee Clow, Nigel Daly, and Zanna Roberts Rassi (in the photo above by Nicholas Haggard). The portraits captured on iPhones by leading Los Angeles-based mobile photographers can be viewed across Burberry’s social networks including Burberry.Tumblr and artofthetrench.burberry.com.
– Sia’ Richards
Photos: BurberrySee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Ann Philbin, Art of the Trench in Los AngelesAshley Madekwe, Burberry Beverly Hills Flagship, Burberry Los Angeles, Cat Deeley, Christopher Bailey, Lee Clow, Mario Testino, Nicholas Haggard, Nigel Daly, Sia Richards, Thomas Houseago, Walk of Style, Zanna Roberts Rassi, Zen Freeman