Mulberry’s New Creative Director
Mulberry is hoping for a fresh start and has announced Johnny Coca as their new creative director starting in July. He will be overseeing all of Mulberry’s collections, including ready to wear. Godfrey Davis, Mulberry’s chairman and CEO, said Coca is “the perfect fit” for the luxury brand. “In particular, he has a very modern take on luxury accessories, and he’s very in tune. At Mulberry, we are very much trying to look forward, and we are all keen to keep the positioning of the brand,” added Davis. Coca worked most recently as the head design director for leather goods, accessories, shoes and jewelry at Céline.
Black Friday Record Set by Online Sales
Mobile and international sales helped to drive online business to a new record level. On Black Friday alone, e-commerce sales surpassed $2 billion for the first time ever, outpacing growth seen in past years. The day saw $2.4 billion in sales, a 25 percent increase from last year. Experts predict today’s Cyber Monday shopping will generate about $2.6 billion in sales. “There were so many promotions released that morning that folks felt they had to get stuff bought before it went out of stock. That changed the shopping pattern across the whole United States,” said Tamara Gaffney, principal analyst at Adobe Digital Index.
P&G Reportedly Pursuing Wella Sale
Procter & Gamble is hoping to unload 80 to 100 beauty-focused product lines. According to industry insiders, the first will be Wella hair care, worth at least $7 billion. Last year P&G announced plans to focus on its big-name brands like Tide and Pampers. Its Braun division could be the next to go, as well as its fragrance holdings.
Source: WWD, WSJ
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