Balmain Reveals Spring Ad Campaign
Creative Director Olivier Rousteing recently unveiled the spring campaign for Balmain which features Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober playing video games and scarfing burgers on a diner banquette. Rousteing, wanted to depict his “Balmain army” in real situations. “I wanted to have power women in the campaign.”
Photographed by Mario Sorrenti, the models certainly channel fashion fierceness with their curves, killer cheekbones and slicked-back hair. Art director Pascal Dangin said the sets were inspired by the “distorted realism” of Seventies French cinema. The campaign is slated to break in February issues of leading fashion titles.
Fred Segal Opening in Tokyo
Fred Segal is getting ready to bring its edgy Southern California heritage to Japan. The retailer, majority owned by Sandow, will open its first store outside the U.S. in Tokyo this spring. The store will occupy three of five buildings at Log Road Daikanyama, a modern converted railway site being built in Tokyo’s upscale Daikanyama neighborhood. While details are slim, one building in the complex will be called “Fred Segal Woman” and will have women’s luxury apparel, cosmetics and lifestyle goods. Another will house “Fred Segal Man,” which will consist of two floors of retail space showcasing high-end men’s apparel ranging from casual to formal, as well as lifestyle and home products. A third building will be named “The Mart at Fred Segal,” featuring a food market. The company declined to reveal specific brand partners until closer to the launch.
The Daikanyama complex will be followed by other locations across Japan next year. The retailer has three Los Angeles locations and opened seven boutiques at the SLS Las Vegas last August.
The New Kimora Lee Simmons
Today, Kimora Lee Simmons is launching KLS Kimora Lee Simmons, her collection of clean, tailored and taut designer ready-to-wear that reflects a new phase of her life. The collection consists jacquard suiting and thick jersey dresses with clean graphic lines that tastefully show off a woman’s curves with a little edge. Everything is produced in New York and looks like designer-level quality. Prices range from $500 for a top to $2,400 for a coat.
KLS isn’t catering to a teenage audience or a young party girl. “I’m a serious businesswoman,” says Kimora. Simmons’ new venture is financed via her company KLS Holdings, through which she has investments in several other startups, including beauty and tech. She is not interested in the licensing model through which Baby Phat and her various other brands, such as Kouture by Kimora, operated.
She wants to keep KLS small, slow and steady, even launching with her own retail store, currently under construction in Beverly Hills, rather than wholesale. The store will open this spring.
– Selicia A. Walker
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Adriana Lima, Balmain army, Balmain Spring 15, celebrity style, Crista Cober, Fashion Headlines, fashion news, Fred Segal Global, Fred Segal Tokyo, Isabeli Fontana, Joan Smalls, Kimora Lee Simmons, KLS Kimora Lee Simmons, Kouture by Kimora, Mario Sorrenti, Olivier Rousteing, Rosie Huntington-Whiteley, Selicia Walker, video games and burgers