Today’s Fashion Headlines: Rossignol Launches Urbanwear, Rihanna Puma Creative Director, Holiday Retail Uncertainty

December 16, 2014 • Fashion Blog, Fashion News

Rossignol Urbanwear

Rossignol Urbanwear Launch

French skiwear specialist Rossignolc launched a complete urbanwear collection for winter comprising three lines: outerwear, designer and casual. A  presentation was held Monday night at the Grand Palais in Paris, where a huge ice skating rink has been set up for the holiday season. Next to the rink, a pop-up shop carrying Rossignol’s signature down pieces will run until Jan. 4.  Rossignol has taken a tech-savvy approach to construct its new off-the-slopes fashion lines for men and women. Minimalist, chic coats from soft New Zealand wool provided by Loro Piana, were waterproof, thermo-bonded and included a bit of stretch silk for a sporty touch. The items could be mixed and matched with a layering system, which included sweaters made from down and jersey for indoor or outdoor activities.

Rihanna Named Puma Creative Director

Rihanna, the seven-time Grammy Award winner and CFDA’s Fashion Icon laureate has been named creative director of Puma, to oversee the women’s line. She flew in to Puma’s headquarters in Herzogenaurach, Germany, on Monday for her first creative session with the design team, picking out colors, styles and discussing the line’s direction. In this multi-year partnership with Puma, Rihanna is to take a hands-on approach with Puma’s fitness and training line, including apparel as well as shoes. The singer “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the company said on Tuesday. She will also act as the company’s global brand ambassador, and will front Puma’s ad campaign for fall 2015.

Holiday Shoppers Turn Out, but Retailers Still Wary

Better weather and consumers getting more serious about buying gifts gave a modest lift to retailers last week but this was not enough to ease the holiday season’s uncertainty. Retailers’ worries revolve around difficulty selling women’s apparel, how margins will play out and whether unplanned-for promotions will be required if a last-minute Christmas rush doesn’t materialize. Last week stores did seem to slip out of the “lull” seen since the weekend after Thanksgiving, but the outlook on holiday sales remains unchanged, with expectations of low-single-digit sales gains of around 2 or 3 percent.

– Carol Calacci

Source & Photo: WWD

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