Chloë Grace Moretz & Kid Cudi for Coach
Coach has tapped actress Chloë Grace Moretz and musician Kid Cudi for their spring campaign. The accessories brand is debuting the second part of their “Dreamers” campaign in March issues of magazines. The images, featuring Coach’s new spring collection, were shot by Mikael Jansson, with styling by Karl Templer and art direction by Fabien Baron. “Chloë’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach spring ’15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection,” said creative director Stuart Vevers. The campaign will also be featured in Coach stores beginning February 15th.
Versus Hires Anthony Vaccarello
Versus Versace has announced Anthony Vaccarello will be its new creative director and head of the creative team. This past September, Vaccarello designed a capsule collection for Versus. Moving forward, the designer will be responsible for both men’s and women’s Versus collections and will work with artistic director Donatella Versace. Vaccarello’s first full collection as creative director will be for fall 2015. “I’ve followed Anthony’s work from his very first collection; as soon as I met him I realized immediately he was the one, he gets it, his talent screams Versus Versace. I love his fresh energy and innovation, and I love being surrounded by a talent which brings newness to Versace.” Donatella said.
Target Debuting Ava & Viv Line
Target is launching its first new apparel brand since 2008. Called Ava & Viv, it will debut in stores and at target.com mid-February. Ava & Viv will cater to the plus size market, an area where the retailer sees a void waiting to be filled. The line will include sizes from 14W to 26W and X to 4X. Target has also extended the range of their existing brands to include plus sizes. “We’re expanding our online plus-size department with the introduction of other lines we’re buying from the market to create more breadth for the consumer,” said Stacia Andersen, senior vice president of apparel and accessories merchandising.
– Claire Mykrantz
Source: WWD, WSJ
Image: WWD via CoachSee the Top Ten Summer 2016 Trends for Women Over 40
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