Today’s Fashion Headlines: New Burberry Brit Rhythm, Macy’s Buying Bluemercury, Birchbox & Glossier Debut Products

February 4, 2015 • Fashion Blog, Fashion News

Burberry Brit Rhythm

Burberry’s New Brit Rhythm Scents

Burberry has added two fragrances to its Brit Rhythm collection. The women’s fragrance is called Burberry Brit Rhythm- Floral Eau de Toilette for Women, and the men’s fragrance is Burberry Brit Rhythm- Eau de Toilette Intense for Men. The British fashion house said the scents are inspired by “the energy and anticipation of live music.” Floral Eau de Toilette features notes of orchard fruit, Sicilian lemon and orange, Egyptian jasmine, lotus blossom and lilac. Musician George Barnett and model Suki Waterhouse star in the new campaign for the fragrances, which launch today at Burberry stores internationally. The Brit Rhythm scents will hit both department stores and Sephora next month.

Bluemercury to be Acquired by Macy’s

Macy’s Inc. has started the process to acquire indie beauty chain Bluemercury for $210 million in cash. The deal comes on the heels of Sephora’s rapid growth and expansion, which is reportedly pushing Macy’s out of the top position in the retail beauty arena. The Bluemercury transaction is expected to be complete by early May. This is department store’s first beauty acquisition in a decade.

Birchbox and Glossier Launch New Products

Beauty startups Birchbox and Glossier have launched new products this week. Birchbox has debuted an exclusive new line by celebrity hairstylist Jeff Chastain and Glossier has added two face masks to its offering. Emily Weiss’ Glossier site also offers a universal balm, soothing facial mist, priming moisturizer and a perfecting skin tint. Chastain’s new line is called Parlor by Jeff Chastain and includes four unisex products: a reworkable hold paste, detangling conditioner, moisturizing sea salt spray and blowout spray. His clients include Arianna Huffington, Tilda Swinton and Sarah Jessica Parker.

– Claire Mykrantz

Source: WWD, WSJ

Image: WWD via Burberry

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