Today’s Fashion Headlines: Zadig & Voltaire Add a Team Member, Watch Out Gigi, Theory Gets a Spring Cleaning

February 12, 2015 • Fashion, Fashion Blog

Bella Hadid

Bella Hadid

 

Zadig & Voltaire Add a Team Member

Paulo Melim Andersson will join the French contemporary brand Zadig & Voltaire. He will co-design the women’s and accessory collections with artistic director Cecilia Bönström. The the first joint designs will be revealed at Paris Fashion Week on March 5, where attendees will see pieces that blend leather and mesh together.

Watch Out Gigi!

Gigi Hadid has taken over the fashion world from runways to campaigns, but now her sister is stepping into the spotlight. Bella Hadid is the new face of Botkier New York for the spring 2015 campaign. Designer Monica Botkier said, “Bella truly encompasses the spirit of our brand — she is the Botkier New York girl.” The ad will have more of a digital approach, with two network partnerships: RocketFuel and Xaxis Media.

Theory Gets a Spring Cleaning

The contemporary sportswear brand Theory will undergo a major re-branding for spring. The new look will include: a new logo, a launch of new advertising campaigns and an updated Web site with a new face being revealed on Wednesday. Theory’s new logo has already been shown. What was once a small logo has now taken an upper case T and with a bolder font. Let’s see if bolder is better.

–Rachel Bogo

Source: WWD

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