Under Armour Brand House Grand Opening In Chicago

March 6, 2015 • Events, Fashion Blog

Under Armour Brand House Chicago

On March 5, Under Armour opened its largest brand house to date at 600 North Michigan Avenue in Chicago. The opening party was attended by professional athletes, coaches and Kevin Plank, Under Armour’s CEO himself. The new store features 30,000 square feet of retail space on 2 floors with soaring ceilings and interactive digital displays. Guests browsed apparel for men, women and children, footwear, accessories for just about every sport and even hunting and fishing gear while sipping cocktails and enjoying hors d’oeuvres.

Under Armour Chicago Sculpture Main Entrance 600 N Michigan Ave

The entrance to the store features a massive (ripped) male torso clad in an Under Armour t-shirt!

Under Armour Virtual games

Guests had the opportunity to try an interactive obstacle course set in Chicago – no remotes required!

Caoch Brian Kelly and Kelcie McCurdy

We met Notre Dame Football Coach Brain Kelly. Love his plaid jacket!

Northwestern Coach Pat Fitzgerald, with Kelcie McCurdy and Carol Calacci Second City Style

Northwestern Football Coach Pat Fitzgerald was also in attendance. He told us when he’s not wearing a suit he’s wearing Under Armour!  “We are an Under Armour Team” he said of the Wildcats.

Willie Robertson Duck Dynasty, Chicago, Under Armour, Kelcie McCurdy

I was super excited to meet Duck Dynasty’s Willie Robertson who was rocking his signature American flag bandana and three layers of Under Armour. Robertson is a representative for Under Armour’s hunting and fishing department.

Althetic Capris Under Armour

Women’s UA Fly-By Compression Capri $49.99 stay put and look great.

Under Armour Sports Bras

Comfy and breathable sports bras! Women’s UA HeatGear® Armour Printed Sports Bra, $29.99

Under Armour Running Shoes

A wide selection of athletic shoes in a rainbow of colors.

Under Armour Women's running shoe lime green

Love these neon green Women’s UA Speedform® Gemini Running Shoes!


Visit Under Armour at 600 North Michigan Avenue in Chicago and at underarmour.com

– Kelcie McCurdy

Photos: Second City Style

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