Today’s Fashion Headlines: Kanye West Surprise Concert, Swarovski Celebrates 120-year Anniversary, Activewear Firms Struggle to Compete Online

March 9, 2015 • Fashion Blog, Fashion News

Kanye West Surprise Concert Paris Fall 2015 RTW

Kanye West Performs Surprise Concert in Paris

Kanye West held a surprise concert at the Louis Vuitton Foundation Auditorium on Saturday night. The concert is one of four that will continue through Tuesday. The stream of shows was organized by Alexandre Arnault, son of LVMH’s chief executive officer, Bernard Arnault. Film director Steve McQueen created a music video for West’s upcoming album, “So Help Me God,” which premiered during the concert. McQueen, who made the video in ten days,  shot it at Chatham Dockyard, with West wearing a vintage T-shirt, Acne Jeans and his new Kanye West x Adidas Originals Yeezy high-tops. Tickets for the four concerts sold out quickly at 100 euros, or $113, each. West said all proceeds will go to charity.

Swarovski Celebrates 120-year Anniversary

Swarovski held a celebration in New York on Tuesday evening to commemorate 120 years as a brand. Thirteen of the company’s historic “milestones” were on display for the event, including an outfit worn in the 2014 Victoria’s Secret show. The event was attended by the head of Swarovski Professional, Markus Langes-Swarovski. The company also delivered its trend and product presentation for spring 2016, and designs from the brand’s ongoing collaboration with the School of the Art Institute of Chicago were on display.

Activewear Firms Struggle to Compete Online

Activewear powerhouses like Nike, Under Armour and Adidas are facing competition from smaller sports brands with better online marketing strategies. Sam Lee, research lead at L2 Inc., says that big brands are lagging because they are not sizing their digital investments appropriately. “They’re allocating their digital advertising budget and sizing based on the size of their e-commerce business when in actuality they should be sizing it based on the full business because it’s affecting all of their sales, not just online sales,” said Lee. Of Nike’s nearly $28 billion in revenues last year, just 3 percent came from online sales. Compare that to Outdoor Voices, an activewear brand that debuted in 2013, whose sales are 95 percent online. With dozens of new companies like Outdoor Voices looking to take advantage of the athleisure trend, sports brand standbys will have to up their online game.

– Kelcie McCurdy

Source and Photo: WWD

 

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