Today’s Fashion Headlines: Jourdan Dunn’s New Line, Sunglass Hut Sponsoring LFW, LVMH Finalists Announced

March 18, 2015 • Fashion Blog, Fashion News

Jourdan Dunn

Jourdan Dunn Signs Deal for Children’s Line

Model Jourdan Dunn is developing a collection for children and young adults with British licensing agency Fluid World. Storm Model Management negotiated the deal. The collection will include tees, jeans, jackets, sweaters and accessories, which Dunn will design. “Jourdan Dunn is a fashion icon who sets trends and influences styles,” said Andrew Lane, CEO of Fluid World. Dunn has a five-year-old son named Riley and loves shopping for him. “Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son Riley. I am looking forward to developing my own collection and turning my ideas into reality,” she said. Fluid World also works with Sanrio’s Hello Kitty and Richard Branson’s Virgin Galactic.

Sunglass Hut Sponsoring London Fashion Week

Sunglass Hut is the new sponsor of London Fashion Week. The eyewear retailer will begin its three-year partnership in September. Caroline Rush, chief executive of the British Fashion Council, said the company has the “shared ambition for London to be this global home of fashion, and to support us to keep London as being the very best place to start, develop and grow a designer fashion business.”

“I think our consumer gets very inspired by designers and editors who create content during London Fashion Week, and we can provide a very interesting global platform,” said Fabio d’Angelantonio, president of Sunglass Hut and chief marketing officer at its parent company Luxottica. Sunglass Hut is taking over from Vodafone, whose sponsorship has ended after seven seasons.

Finalists are Announced for LVMH Prize

Eight finalists for the next LVMH prize have been announced. The competing designers will be Arthur Arbesser, Sebastien Meyer and Arnaud Vaillant, Craig Green, Faustine Steinmetz, Simon Porte Jacquemus, Marta Marques and Paulo Almeida, Virgil Abloh and Demna Gvasalia. LVMH chose them from a group of designers who presented their collections at the LVMH headquarters during Paris Fashion Week. “Even if you’re not one of the eight finalists, the visibility you get from the showroom, and seeing all the people from the fashion industry, is really great for building awareness around your brand,” said Delphine Arnault, who is second-in-command at Louis Vuitton. The winners will receive a grant of 300,000 euros and a year of coaching from LVMH executives. On May 22nd, the finalists will again present their collections to a jury, which impressively includes Karl Lagerfeld, Marc Jacobs, Nicolas Ghesquière, Raf Simons, Phoebe Philo and Riccardo Tisci.

– Claire Mykrantz

Source & Image: WWD

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