No Excuses is the tagline for Eileen Fisher’s Vision2020 campaign this spring, which details steps to reach a goal of 100 percent sustainability over the next five years. The brand has launched a $1.7 million national ad campaign, supported by social media, public relations, online and its retail stores.
The 30-year-old company has outlined eight key categories: materials, chemistry, water, carbon, conscious business practices, fair wages and benefits, worker voice, and worker and community happiness. Fisher will continue on its path toward fiber sustainability by using only organic cotton and linen in its clothing by 2020. For its spring 2015 collection, 87 percent of its cottons are organic, up from 70 percent a year ago. Sixty-eight percent of the linens are organic this spring, up from 59 percent a year ago, according to Amy Hall, director of social consciousness.
Modiface Takes Virtual Makeovers to the Next Level
A virtual makeover was once considered technology of the future, but now it’s seen as a mainstream invention. ModiFace has found a way to evolve this digital platform and blend technology with in-store retail. Known as the ModiFace Mirror, the device, which launched today, mimics makeup effects on a live video using iOS and in-store kiosks. The technology also features a Universal Shade Matching System. For example, consumers can show their wrist for a foundation color, or their hot pink bag for a specific lipstick shade. Consumers can see makeup (more than 2,000 actual stockkeeping units) on a 3-D screen as they move from side to side, pause the video to zoom in and explore products. Also, users can view before and after shots with the products they tried on.
The retail version enables a glance-based recommendation, which prompts product suggestions as someone looks at the screen. A consumer can be identified 8-to-9-feet away from the mirror. Then, it begins scanning the user’s facial features to find the best items for their complexion in less than one second. The technology shows the products used alongside a live preview. If the user steps toward the kiosk, then the full interface opens up and allows for customization where they can search by color, product type or brand.
Peter Dundas Appointed Creative Director of Roberto Cavalli
On Thursday, Roberto Cavalli SpA appointed Peter Dundas as the Florence-based company’s new creative director, confirming speculation reported by WWD as far back as October. The Norwegian designer had been the artistic director of Emilio Pucci, also based in Florence, since 2008. Dundas’ first collection for Cavalli will bow in Milan in September. Dundas will be responsible for the creative direction of the women’s and men’s ready-to-wear and accessories collections, as well as all licenses. He will also be directly involved in the marketing and communication strategies of the brand.
The announcement comes as Roberto Cavalli, owner of the brand, is negotiating the sale of a majority stake in his company to Italian private equity firm Clessidra SGR SpA. The deal should be completed at the end of this month or early April, chief executive officer Daniele Corvasce said in February before the Just Cavalli show.
– Selicia A. Walker
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Eileen Fisher, Fashion Headlines, fashion news, Go Green Dog Hoodie, ModiFace Mirror, Modiface Virtual Makeovers, Peter Dundas, Roberto Cavalli, Roberto Cavalli SpA, Selicia Walker, sustainability, Vision2020 campaign