Today’s Fashion Headlines: Saint Laurent Moving, PopSugar’s ShopStyle Success, Lanvin for Sale?

March 24, 2015 • Fashion Blog, Fashion News

Future Saint Laurent Offices

Saint Laurent Moving to the Left Bank

Saint Laurent is going back to its roots and moving back to the Left Bank of the Seine river. The French fashion house is honoring Yves Saint Laurent and Pierre Bergé by relocating its head offices and showroom to where it was originally founded in 1961. Saint Laurent’s artistic director Hedi Slimane is overseeing restoration on a 9,900-square-foot historical building from 1671. Work is expected to reach completion in 2018.

PopSugar’s ShopStyle Successful for Brands

PopSugar is driving more than a billion dollars in revenue for fashion brands through its ShopStyle site. The two sites benefit one another, with PopSugar attracting web traffic and directing shoppers to e-commerce sites. ShopStyle is both a search engine and shopping site and uses a marketing affiliate model. It generated $1.2 billion in sales for retailers last year and garnered more than one billion clicks. The site has 10 million products from over 1,000 retailers. PopSugar was founded nine years ago by Lisa Sugar is features articles on celebrities, fashion, fitness and beauty.

Rumors: Lanvin Could be for Sale

Taiwanese publishing magnate and Lanvin owner Shaw-Lan Wang could be making plans to sell one of France’s oldest fashion houses. She has reportedly approached a wealthy and powerful family in Asia about selling her majority stake. Meanwhile in Europe, Valentino owner Mayhoola for Investments SPC, Kering and LVMH Moët Hennessy Louis Vuitton have all allegedly made bids for the company. Wang is most likely a careful seller and will handpick the best possible buyer.

– Claire Mykrantz

Source: WWD, WSJ

Image: WWD 

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