Target, Lilly Pulitzer Collaboration Gets App
Target is turning to technology to promote its upcoming collaboration with Lilly Pulitzer. The retailer has created its first-ever app for the initiative that will launch in stores on April 19. A television, digital and social campaign will hit on April 12. Print ads started running in April magazines, but they feature some of the exclusive Lilly Pulitzer prints from the collaboration, not the actual product.
Scenes from the commercial will be used for the app, which will be accessible through desktop computers and mobile devices. It allows customers to click on scenes from the party to get more information about the merchandise offered. Although the app is not shoppable, the merchandise can be purchased on the Target Web site once it becomes available later this month.
Target x Lilly is one of the company’s largest designer collaborations to date. It will feature more than 250 items, ranging in price from $2 to $150, and will include apparel, accessories, home goods, beach gear and travel pieces for women, men and children.
Karen Harvey’s Fashion Tech Forum Readying Round Two
Karen Harvey’s Fashion Tech Forum is gearing up for its second conference on June 11 at Pier 36 in New York City. Speakers lined up so far include Theory Cofounder and CEO Andrew Rosen; Coach CEO Victor Luis; Into the Gloss and Glossier’s Emily Weiss; Sheree Watson, CEO of Nasty Gal; Lisa Gersh, CEO of Gwyneth Paltrow’s lifestyle site Goop; designer and retailer Steven Alan; Jodie Fox, founder of Shoes of Prey; Nikki Kaufman, CEO of Normal; Amber Venz Box, president of LiketoKnow.it; Yael Aflalo, CEO of Reformation; Thomas Thurston of WR Hambrecht Ventures, and CNN anchor Poppy Harlow.
Allure Teams With Butter London for Nail Color
Allure has linked up with Butter London to develop a limited-edition nail color collaboration launching in August. Called the Arm Candy collection, the assortment will include seven stockkeeping units. Six, each 0.4-oz for $15, are individual shades; a seventh sku is a set of four shades, each 0.2-oz. and sold together for $30. All will bear both the Butter London and Allure names.
The six freestanding shades are Nude Stilettos, a sheer pink-nude; Statement Piece, an opaque orange-red; I’m On The List, a metallic rose-gold; It’s Vintage, an opaque rust; Disco Nap, a glittery charcoal, and Lust or Must?, an opaque charcoal-brown. The set lacquers are So Major!, a shimmery loden green; The Sweet Spot, an opaque dusty pink; Violet’s Revenge, an opaque blue-purple, and Front Row, an opaque wine.
The lineup will be sold in about 2,500 doors, including Sephora, Ulta, Nordstrom, Macy’s and butterlondon.com, from Aug. 1 through March 2016.
–Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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