It’s springtime, and you know what that means! H&M’s annual Conscious Exclusive collection is launching again. Next Tuesday, a pop-up shop made of sustainable materials will open at the Swedish retailer’s flagship in Times Square. Called H&M Conscious Exclusive + Conscious Commerce, the pop-up will be overseen by Olivia Wilde and Barbara Burchfield, cofounders of Conscious Commerce. The shop-in-shop will also feature eco-friendly companies. Wilde and Burchfield’s philanthropic e-commerce Conscious Commerce website connects brands with charities, and then sells their pieces. Wilde also became the face of H&M’s Conscious Exclusive collection in December. H&M’s sustainable collection will launch in stores and online on Thursday.
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