GlossyBox Partnership Expands, Eva Mendes Fronts New Line For Estee Lauder, Fortnum & Mason Revamps in London

April 24, 2015 • Fashion Blog, Fashion News

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Hearst Magazines Expands GlossyBox Partnership

In typical Hearst Magazines fashion, the company has expanded its relationship with GlossyBox, an international beauty subscription service, across many of its titles. Last year, the service partnered with Harper’s Bazaar and O, The Oprah Magazine. GlossyBox’s latest partnership is with CosmoBody, a digital subscription fitness channel produced by Hearst’s Entertainment & Syndication division. CosmoBody, which launched in July, is part of the Cosmopolitan brand umbrella, which allows the fitness channel to market its service across those brand platforms. That’s the crux of CosmoBody’s deal with GlossyBox.

The deal, which runs in May, gives GlossyBox subscribers a box of products chosen by CosmoBody trainers, in addition to a monthlong trial with CosmoBody and a 40 percent discount to join CosmoBody. It costs $9.95 a month to join CosmoBody, which, according to sources, is struggling to grow its membership. Hearst declined to provide figures on the channel’s current membership.

Estée Lauder Unveils New Dimension Line Fronted By Eva Mendes

Estée Lauder wants to transform the beauty landscape with its latest offering, the aptly titled New Dimension collection. Fronted by actress Eva Mendes, the two skin-care products, New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape, will be launched in North America in July and worldwide in September. Lauder will also debut two contouring compacts, the Shape + Sculpt Face Kit and the Shape + Sculpt Eye Kit.

Combining skin care and makeup into one collection also breaks with tradition. The skin-care products provide long-term benefits and the makeup allows you to transform your look right away. The face contouring compact will retail for $50, the eye kit for $40.

Fortnum & Mason Revamps Beauty Floor

Storied London department store Fortnum & Mason unveiled its new beauty hall this week, a tranquil, 7,000-square-foot space designed by London firm Waldo Works as a modern take on a Georgian ladies’ salon. The 307-year-old store’s management has been developing the space for the past two years, with two million pounds, or $3.4 million, devoted to its revamp.

The new space is done out in a hushed, pastel palette, with dusty pink reeded wood units, counter tops in pink marble or rose quartz, soft lighting, pale wood floors and geometric-patterned dove gray carpets. There are also design elements that nod to the store’s heritage, such as a glass screen etched with an Edward Bawden illustration of a woman’s face, taken from a Fifties Fortnum & Mason Valentine’s card. Meanwhile, sleek dressing tables lit with gold lamps stand at the center of the hall, where customers can sit to test makeup and skin care by different brands. There is also a new Bamford Spa on the floor with three treatment rooms, set to open late May.

– Selicia A. Walker

Source: WWD

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