Today’s Fashion Headlines: London Fashion Week’s New Venue, Style.com to be Merged with Vogue.com, Macy’s Growth Strategies

April 27, 2015 • Fashion Blog

brewer street car park

London Fashion Week’s New Venue

Starting this fall, London Fashion Week is moving from Somerset House, where it has been held since 2009, to the Brewer Street Car Park in London’s Soho. The British Fashion Council will take over two floors of the Brewer Street Car Park, where it will host both runway shows and designer showrooms. Caroline Rush, chief executive of the British Fashion Council, said that the organization has an agreement to be at the space for two seasons. The British Fashion Council’s headquarters will remain at Somerset House. The Brewer Street Car Park is an art deco building designed by architect JJ Joass in 1929. It has been the location of a number of London Fashion Week shows in recent seasons, including Joseph and House of Holland.

Style.com to be Merged with Vogue.com

WWD reported that rumors have been circulating Conde Nast‘s headquarters in New York suggesting that Style.com is being transformed into Conde Nast’s version of an ecommerce site and will no longer feature images of full designer collections from fashion week. Instead that content will only be available on Vogue.com. Last November, Style.com fell under Anna Wintour‘s control, and Editor-in-Chief, Dirk Standen, began reporting to her. Conde Nast International has been exploring strategies to break into e-commerce with its various brands to compete with companies like Net-a-Porter.

Macy’s Growth Strategies

Macy’s is developing several strategies to increase revenue and attract younger customers to its stores including introducing a freestanding specialty store to attract college students and Millennials, leasing out unused floors in larger stores, converting department stores to off-price outlets and expanding to China and the Middle East. Macy’s has struggled to attract Millennials to its department stores and needs to drive traffic across generations, though officials recently cited a turn in the Millennial business for the better. The basement of Macy’s Herald Square flagship in New York is currently being transformed into a space geared toward Millennials, which could set the tone for future specialty stores. The basement will house Maison Jules, Bar III, American Rag and other private brands. Overseas, Macy’s plans to open a 205,000-square-foot, four-level unit at the Al Maryah Central shopping complex in Abu Dhabi in 2018. The retailer is also exploring a possible venture in China. In order to capitalize on unused space, Macy’s has begun to lease out floors in its larger department stores, including the downtown store in Portland, Oregon where the upper floors are now a hotel, and in Philadelphia where the upper floors are now offices for other companies.

– Kelcie McCurdy

Source: WWD

Photo: mybeautifulcity.co.uk

 

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