Today’s Fashion Headlines: Lisa Eldridge Debuting Book, Like To Know It Expands, Too Faced For Sale

May 5, 2015 • Fashion Blog, Fashion News

Lisa Eldridge Face Paint

Lisa Eldridge Debuting Book

British makeup artist Lisa Eldridge will debut her first book, titled “Face Paint.” It will launch on October 13th and chronicles the history of makeup, highlighting Egyptian and Classical times through the Victorian era and golden age of Hollywood. Published by Abrams, the book also covers makeup of the future and its impact on people’s lives. Eldridge is the makeup creative director of Lancôme and runs a popular YouTube channel and blog.

Like to Know It Including Retailers

RewardStyle’s Like to Know It program for Instagram is expanding its service beyond influencers and bloggers to help brands turn social engagement into sales. Today, the social shopping service adding 30 global brands, including Proenza Schouler, Moda Operandi, Tibi, Neiman Marcus, Urban Outfitters, Asos, Selfridges, Matchesfashion and The Outnet. Like to Know It used to be limited to around 5,000 influencers and bloggers who collectively drove more than $25 million in sales. Currently, 800,000 shoppers opt in to get the service’s detailed e-mails, which provide links to buy items featured in the Instagram posts they “liked.” Shop Second City Style’s selections on Like to Know It: Follow us on Instagram and sign up on LiketoKnowit.com.

Too Faced Cosmetics on the Market

Makeup brand Too Faced is reportedly on the market to be sold and has entered the bidding process. According to industry insiders, one of the top bidders is Estée Lauder with bids coming in around $450 million. It has been estimated that Too Faced, founded in 1998, has an annual profit of $150 million.

– Claire Mykrantz

Source & Image: WWD

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