Today’s Fashion Headlines: Farfetch Buys Boutique, Italian Chamber of Fashion Plan Announced, H&M’s New Beauty Concept

May 12, 2015 • Fashion Blog, Fashion News

Browns Boutique, Farfetch

Farfetch Buys London Boutique

Fashion retail site Farfetch.com has bought Browns, a 45-year-old boutique in London. Unsurprisingly, Farfetch will use the space as a multi-brand, luxury concept store and expand Browns’ online business. Joan Burstein opened Browns in 1970 and played a major role nurturing designers and labels including Alexander McQueen, Missoni, Prada, John Galliano and Donna Karan in Britain. The new Browns will be run as a separate business to Farfetch, with Holli Rogers, longtime fashion director of Net-a-porter.com, as the CEO.

Italian Chamber of Fashion Plan Announced

As the newly appointed president of the Italian Chamber of Fashion, Carlo Capasa officially announced his priorities for the program today. He will focus on the fashion industry’s production in Italy, luxury manufacturing districts and helping to discover the beauty of the country. To help young designers, Capasa is developing a partnership with a “fashion bank,” which can also assist in setting up e-commerce. Relations between the association and the other fashion bodies around the world will also be strengthened, and the fight against counterfeits will continue. Fashion shows in Italy are now set until 2017. “I’m happy to be here in this position at this moment, one of renaissance for Italy. There is a new energy and passion – you can feel it in fashion, design, lifestyle and food,” said Capasa in a statement. Members of the Chamber of Fashion account for half the country’s industry sales, which are expected to reach 64 million euros in 2015. Exports are expected to exceed 50 billion euros.

H&M Debuting New Beauty Concept

H&M is getting ready to debut its new beauty concept this fall. Called H&M Beauty, the collection will consist of more than 700 products for hair and skin care, as well as makeup and accessories. The products will be available at H&M stores worldwide and on hm.com. The concept will focus on Conscious, an organic line, as well as the main premium line with limited-edition products launching each season. This collection will replace H&M’s existing beauty line.

– Claire Mykrantz

Source: WWD

Image: WWD via Browns

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