Hilfiger Meets Beijing

May 29, 2015 • Designers, Events, Fashion Blog

Tommy Hilfiger celebrated the brand's 30th anniversary

Tommy Hilfiger celebrated the brand’s 30th anniversary by opening his largest store in China and throwing a Fall 2015 fashion show in Beijing, China on May 26. The runway show marked the first time Tommy Hilfiger has transported their entire event experience into an international setting.

Tommy-Hilfiger-Fall-15

As seen at New York Fashion Week, the Fall 2015 collection fused American football stadium spirit and varsity motifs fused with Hilfiger’s classic design details. With the 30-year anniversary of the brand, the collection plays with the well established codes of American fashion, but luxuriously re-imagined with a modern athletic twist!

Tomy Hilfiger Set---TH-China

Over 800 guests attended the fashion show presented at the 751 Gasometer, a perfect location to play off of Hilfiger’s new collection with a football stadium set including AstroTurf, yard lines, goal posts and a giant Jumbotron screen above it all. The show was followed by a VIP after party decorated to look like a realistic stadium including a football half-time show and tailgating party. Now THAT’s American!

Tommy Hilfiger After-Party

In the front row was Olivia Palermo and Johannes Huebl; Olivia wore a dramatic long star-print dress from Spring 2015 Hilfiger Collection, and Johannes wore a slim-fit suit from the Tommy Hilfiger Tailored collection. Also in the front row were award winning actor and director, Deng Chao, and Ziyi Zhang, known globally for her starring role in the Oscar winning film Crouching Tiger, Hidden Dragon, both in looks from Tommy Hilfiger, and Chinese supermodel Liu Wen in Spring 2015 Hilfiger Collection.
– Shannon Blum
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