Today’s Fashion Headlines: Marc Jacobs’ New Fragrance, Cosabella Plus-Size Collection, Target Adds Pre-/Post-natal Section

June 5, 2015 • Fashion Blog, Fashion News


Marc Jacobs’ New Fragrance Decadence Makes a Statement

Marc Jacobs is feeling indulgent. That’s why he chose to name his new fragrance Decadence. The scent, which Jacobs developed with Annie Buzantian at Firmenich, has top notes of Italian plum, iris and saffron; a heart of Bulgarian rose, jasmine sambac and orris, and a drydown of liquid amber, vetiver and papyrus woods. Decadance Eaux de parfum will be available three sizes: 1 oz. for $70, 1.7 oz. for $95 and 3.4. oz for $120. A $52 body lotion and a $50 bath gel will also be sold.

Cosabella Launches Plus-Size Collection

The New York-based lingerie brand Cosabella has moved into plus-sizes with its Cosabella Extended collection. The line features its most popular silhouettes — the Never Say Never soft bra, demi cup bra, thong, HotPants and Italia soft bra — sized from 32-36 D, DD-G, and 38D, DD-F, 1X-3X and 12-14, 16-18, 20-22. Emily Nolan, a plus-size model and chief empowerment officer of Topless, a nonprofit organization that promotes self-confidence, fronts the Cosabella Extended campaign. Throughout June, 20 percent of sales from the Cosabella Extended line on will be donated to Nolan’s non-profit organization.

Target Adds Pre-/Post-Natal Section

In April, Target Corp. rolled out pre-/post-natal sections to 1,000 doors that are scheduled to expand throughout the chain to nearly 1,800 locations next year. The sections contain personal care as well as nutrition and health products from eight brands — Zoe Organics, The Honest Co., Motherlove, Earth Mama Angel Baby, Three Lollies, Healthy Mama, Psi Bands and Sea-Band Mama — positioned as natural, organic and better-for-you. Target sought to keep products in the maternity wellness area priced under $20. The success of the pre-/post-natal sections will likely depend less on the price of the products and more on educating consumers about them.

Ultimately, long-term success for Target could be determined by shifting moms-to-be to purchasing baby and family products at its stores as their kids age. Pre-/post-natal product suppliers like Honest, which has merchandise in several sections throughout Target, can assist in facilitating that transition for the retailer.

– Selicia A. Walker

Source & Photo: WWD

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