Today’s Fashion Headlines: McQ Alexander McQueen New Logo, Live In Levi’s, A Blast From Dior’s Past

July 9, 2015 • Fashion Blog, Fashion News

McQ Alexander McQueen, New Logo, ad campaign

McQ Alexander McQueen New Logo

Today McQ Alexander McQueen will unveil the fall campaign and a new logo. The campaign features Alexandra Elizabeth Ljadov and Tobias Lundh and aims to convey the nonconformist attitude and beauty of McQ’s men and women. Readers of magazines such as: Dazed, i-D, Wonderland and Man About Town will see the campaign when it breaks in the August and September issues.

Live In Levi’s

Women such as Joan Jett, Erin Wasson and Petra Collins came out to celebrate the launch of Levi’s new women’s denim collection. The new fall campaign is titled “Live In Levi’s” and will feature famous faces: Alicia Keys, Ryn Weaver and the Ibeyi Twins. The secret behind the fit of the jeans is stretch, with some styles featuring up to 80% stretch.

A Blast From Dior’s Past

Many fashion observers are looking back and taking an interest in the John Galliano era at Christian Dior, which ran from 1996 to 2011. Galliano’s Dior saddle bags and logoed rhinestoned jewelry were popular before people watched “Project Runway” and Instagram was a thing, however, sales have increased 50% over the last two years. The saddle bag was popular from 2000 to 2005, but just this past fall Beyoncé Knowles was spotted wearing one.

–Rachel Bogo

Source: WWD

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