New Logo For New York Fashion Week
With the goal of unifying all fashion week activities and raising NYFW’s visibility, The Council of Fashion Designers of America (CFDA) has unveiled a new logo and brand campaign for the shows, which are officially organized under the Fashion Calendar. (Think maybe they fought over the colors?) The CFDA acquired the Fashion Calendar in 2014, which serves as the official schedule of New York Fashion Week.
“This is the first time [having a logo and campaign], and it’s really the result of the process of creating New York Fashion Week as a brand,” said Steven Kolb, chief executive officer of the CFDA. Kolb and Diane von Furstenberg, president of the CFDA, met with Mayor Bill de Blasio, to speak about the city, the fashion industry and the importance of fashion week to the city. They decided they should create a brand connecting New York Fashion Week to the city and make an umbrella. The CFDA worked with Redscout, the brand strategy and innovation agency, to develop a visual identity for NYFW. The goal was to align all facets of the city’s runway shows and presentations, from central locations to off-site venues and events within the brand.
Under Armour Expands Reach With Sports Bras
To create a closer bond with women Baltimore-based activewear brand Under Armour has chosen to get that message across, through a new collection of sports bras! On Tuesday, Under Armour will host an event in Los Angeles to unveil the Armour Bra Collection, a new line of high-, mid- and low-support sports bras designed to provide women with different levels of support for every activity.
The bra launch will be marketed as part of the company’s “I Will What I Want” campaign that was introduced last year. It will feature Under Armour athletes Lindsey Vonn, Misty Copeland, Kelley O’Hara and Brianna Cope as well as model Gisele Bündchen.
Rue La La Expands Cotton Inc. Takeover Days
Flash-sale site Rue La La is expanding on its Cotton Incorporated partnership, this time adding Molly Sims as the ambassador for the three remaining site-wide cotton campaign takeover days. The company has done structured partnerships before, such as with Norwegian Cruise Lines and 20th Century Fox, which helped provide the movie “Spy” with some exposure before it hit theaters. The theme of the campaign is “Cotton. It’s Your Favorite for a Reason.” and it represents the first time the site has allowed for takeover days, which will incorporate curated picks for boutiques targeting women, men, children and home.
As part of the program, Rue has partnered with select designers to create cotton-rich merchandise exclusively for the site during the takeover days in September and November, including Lafayette 148, Alice & Trixie, Current/Elliott, Nanette Lepore and J. McLaughlin.
– Carol Calacci
Source and Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: campaigns, Carol Calacci, CFDA, Cotton Incorporated, Diane Von Furstenburg, Fashion Calendar, logo, Mayor Bill de Blasio, Molly Sims, New Logo For NYFW, New York Fashion Week, Rue La La, sports bras, Steven Kolb, Takover Days, Today's Fashion News, Under Armour, Under Armour Bras