Calvin Klein and Charles Atlas Collaboration
For their new fall global ad campaign Calvin Klein has collaborated with artist Charles Atlas. The campaign features models Grace Hertzel, Tami Williams, and Otto Pierce, among others. Atlas is known for being one of the first to create the art of media-dance, which is a blend of video and performance where original dances are created specifically for the camera. Institutions such as the Whitney Museum of American Art, the Museum of Modern Art in New York, and the Institute of Contemporary Arts in London are a few places where his work has been shown. “Collaborating with an art luminary like Charles Atlas deepens the brand’s connections with the art world,” said Melisa Goldie, chief marketing officer of Calvin Klein, Inc. The campaign will include print, digital, and outdoor advertising.
Nordstrom Rack Launches Home Department
The online hub for Nordstrom Rack, nordstromrack.com, launched a new home department today. 162 outof the 178 Nordstrom Rack stores currently carry home products. High customer demand for home goods and a chance to have a greater assortment of online merchandise for the holiday season is what lead the retailer to take home goods live online. There are also no floor space constraints online, so the retailer can carry larger items such as an expanded kitchen offering and furniture. “We’re excited,” said nordstromrack.com and sister division HauteLook president Terry Boyle. “I think online s going to be a place where we can experiment and see if there’s something to be learned for us in stores.”
Andy Comer for Tommy Bahama
With a fashion career including Gilt Groupe, GQ, and Nordstrom, Andy Comer will be a useful tool for Tommy Bahama as new vice president for creative services. Comer will be based in the Seattle headquarters, and will report to the executive vice president of marketing for the brand, Rob Goldberg. Comer’s responsibilities will include the development of Tommy Bahama’s creative brand strategies, overseeing all seasonal photo shoots, store design, media campaigns, and much more. Comer said he is looking to create “a cohesive and compelling guest experience. This will mean evolving the look, tone, and feel of Tommy Bahama’s communications and aligning our messages around stories that help and inspire our customers.”
Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Amy Donkel, andy comer, artist charles atlas, Calvin Klein, Calvin Klein and Charles Atlas, calvin klein fall campaign, charles atlas, fashion news, home goods, Nordstrom, Nordstrom Rack, nordstrom rack home, terry boyle, Tommy Bahama