Today’s Fashion Headlines: Hermès Digital Perfumerie, Nicholas Kirkwood’s Anniversary, Karl Lagerfeld Debuts Kids Collection

September 16, 2015 • Fashion Blog, Fashion News

Hermès, Digital Perfumerie

Hermès’ First Digital Perfumerie

Today Hermès opened a new perfumerie at Brookfield Place in New York. The space features a digital concept and is dedicated entirely to beauty. It’s also one of the first Hermès stores to use extensive interactive digital displays as a marketing tool. There’s also an app for the store opening, called 225 Liberty, which features live-action traditional Hermès references such as horses and the Eiffel Tower.

Nicholas Kirkwood’s ‘Back to the Future’ Collection

Nicholas Kirkwood is celebrating his 10-year anniversary with a special collection that features sparkles and neon colors. It consists of ten different shoes and will be unveiled at London Fashion Week on Saturday. The pricy, limited-edition shoes will be available for pre-order at the Kirkwood pop-up shop, which opens at Selfridges on September 20th in London, and also via trunk shows globally. “I want these shoes to exist, to be the way I wanted them to be. It’s 100 percent a creative project and I was completely free with it. I’m not here to sell a whole load of them,” said the designer. Kirkwood will also sell iPhone cases, tote bags and small accessories as part of the collection.

Karl Lagerfeld Debuts Kids Collection

Karl Lagerfeld unveiled his first-ever kid’s collection today in Paris at his namesake headquarters. The clothes and accessories are now available for both boys and girls from newborn up to 16 years old. Lagerfeld’s signature kids’ collection is set to hit stores in spring 2016, with the global license belonging to France’s Groupe CWF.

-Claire Mykrantz

Source & Image: WWD

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