Here at Second City Style, we’ve seen and followed the fashion shows in London and Milan. We’re pretty sure we know what’s popular among the Japanese streetwear set and what the ultra-stylish Parisians are wearing. We pride ourselves on knowing what’s in and out in fashion for this current season and the coming one. But do we really know what’s [...]

Along with its presence on Facebook and Instagram, as of today, DKNY JEANS expanded its social media reach by debuting its blog at blog.dknyjeans.com. DKNY JEANS will also launch on Tumblr, but all of the social networks can be accessed in one place through blog.dknyjeans.com. The blog, which launches with a film series in collaboration with NYLON featuring DJ duo, [...]

Lately, brands have been creating original content and redesigning their websites. Here are the top 10 luxury brand digital marketers according to luxurydaily.com, in alphabetical order: Brian Atwood – Footwear connoisseur Brian Atwood invited consumers to sign-up for his email newsletter for the chance to access the members-only area of the brand’s website where consumers can shop exclusive shoes and [...]

Who can forget their 20’s? From the heartache and humiliation to the triumphs and joy, Lena Dunham has perfectly captured these tumultuous times in her HBO hit show, Girls. With season 2 starting on Sunday, the show has teamed up with Urban Outfitters to pay your rent for a year! Yes you heard correctly! The lucky winner will also receive [...]

If you were on Facebook or Twitter yesterday you saw a viral visceral reaction to news that Instagram was planning to sell users’ photos as advertisements without payment come mid January. Well within 24 hours it could just go down as one of the worst marketing blunders made by a tech firm this year…or ever! Remember Netflix last year? Kinda [...]

For those of you that have evolved past eBay, do not have the time to visit a brick & mortar consignment store, or have tastes that have evloved a little higher than the typical discount store, MyHauteCloset.com will help lead you into a new era of consignment shopping. Through this website anyone is able to buy and sell  gently used luxury [...]

Who doesn’t love the show ‘New Girl’ (Schmidt Happens!)? We’ve also adored Zooey Deschanel‘s personal style for nearly a decade. Fortunately, her flair for quirky, eccentric style is incorporated into all of her characters’ wardrobes. Our friend and fellow Chicagoan, Dana Weiss of Possessionista investigates the fashion fad around Zooey’s latest role as Jess, the “adorkable” star of FOX’s “New [...]

So we feel like we have to do our part to spread the word on this hilarious albeit time-wasting trend. But it’s Friday! Who says you can’t kick back and have a little fun? Earlier this week, Racked National became inspired by the recent hubbub over Ben & Jerry’s flavor Schweddy Balls (their tribute to Alec Baldwin’s classic SNL skit) [...]

If you’ve been following the DKNY Times (which we know you have), you may have noticed a change.  DKNY Times got a re-design as well as a whole new set of exclusive content to entice its readers even further. There will be several new features of the new and improved DKNY Times including a featured section of NYC projects and [...]

So we’ve completed the first week of October and surely by now, you’ve all noticed that Breast Cancer Awareness Month is in full swing. And while countless companies are doing their part to support the fight against breast cancer with “pink”- themed products and services, there are other ways to give a voice to the important cause.  This week, Estée [...]