Today’s Fashion Headlines. August 8, 2012

Fountain of 30

August 8, 2012 • Fashion, Fashion Blog

Klum covers Jordache jeans, Lindsay heads GaGa video and Terry Richardson shoots first Pour La Victoire campaign.

Klum Back for Jordache

Five years after an association that spurred an advertising campaign as well as a capsule collection under the Jordache brand, Heidi Klum is back for an encore as the face — and choreographed body — of the brand in the company’s largest advertising campaign to date. It’s also the first in 20 years in which it’s hitting television and print.

“Heidi’s beautiful and a great businesswoman and designer, and she also turns out to be an amazing dancer with great stamina,” said Liz Berlinger, president of Jordache. “She danced from 10 in the morning until midnight in 5-inch heels. I’d have a hard time walking down the street in the heels she was wearing.” Berlinger said the jeans assortment arriving in Wal-Mart stores later this month includes a full range of colors, as well as skinny silhouettes, stretch fabrics, a smattering of darker indigo and a range of six-stitch back-pocket ideas, all for $16.44.

Lindsay Lohan in GaGa Video?!

That’s right…. and now you know this whole album is officially confirmed as a publicity stunt in the highest degree. Lindsay Lohan will be starring in an upcoming Lady Gaga music video off the singer’s anticipated album, “ARTPOP,” sources say.

Gaga and Lohan have become fast friends and made headlines by hanging out at the Chateau Marmont last month. “Lady Gaga and Lindsay caused a stir last month when they had their ‘sleepover’ at the Chateau [Marmont],” a Hollywood insider told us, adding, “and now it turns out that Lindsay will be starring in Gaga’s new video from her upcoming album.” Can’t wait to see what this train wreck pop masterpiece looks like…

Pour La Victoire Starts Campaign

As part of its rebranding strategy, shoe and bag collection Pour La Victoire hired Terry Richardson to shoot its first ad campaign. Working with Richard Kirshenbaum’s agency, NSG/SWAT, Richardson shot model Jessica Hart at a club on New York’s Upper East Side last month for the holiday and resort campaign.

– Taneisha Jordan
Sources: WWD; Page Six
Photo: Harper’s Bazaar

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