Male Box: Go Green in 2013!

Fountain of 30

December 10, 2012 • Magazine, Male Box

Fashion conspiracy theorists take a break from expounding upon such important topics as vanity sizing at this time of year when the ultimate fashion puppeteer, the Pantone Color Institute, announces the Color of the Year for the following year. This year, the color cabal has pronounced that Emerald Green is THE color for 2013. Apparently, the use of all shades of green reached sufficient critical mass in the fashion industry this past year to declare that the color’s time has come. Leatrice Eiseman, executive director of the Pantone Color Institute says “It’s a color of growth, renewal, healing, unity and regeneration – words we’re all so in need of at this point of history.”

Being fashion forward, why not kick off the holiday party season – or even welcome in the New Year – in the Color of the Year for next year? While many designers feature this color in their spring 2013 collections, let’s take a look at what some of our favorite designers have to offer in Emerald for this season. You can be the first on your block to rock the emerald green.

Perhaps designing clothes five hours ahead of New York in London puts the always fashion forward Victoria Beckham ahead of the curve. Last February, she opened her Fall Winter 2012 show in New York with two black and green outfits. The geometric hourglass inset adds a hard edge to the usually body conscious designer’s signature silhouette.

Italy is two hours ahead of London and if Frida Giannini’s collection for Gucci is any indication, the Italians are even further ahead on the fashion curve than London. This petaled and ruffled halter top evening gown is right on trend for this season but the bright green orchid-inspired print is a nod to the fashion of tomorrow today.

Fashion types know that Paris prides itself on being the font of all fashion. Alber Elbaz certainly proved the point by opening his Fall Winter 2012 collection for Lanvin with a solid green, long-sleeved, high neck peplum dress. The real standout, however, came 44 looks later. This emerald minidress with its black lace appliqués is the perfect outfit to welcome in the New Year. If you haven’t already published your holiday wish list to your Facebook and Twitter feeds, you might consider adding the ruffled mink bolero – in emerald green!

Any first year fashion student knows that the New York fashion shows happen almost a month before the Paris shows. Were the American designers as prescient about the future color of the year? While many American designers featured various shades of green throughout their collections, one particular First Lady favorite stands out – Tracy Reese. Her emerald and black sleeveless dress goes from office to cocktail party to late night dancing with ease.

Here’s to going green in 2013! Have a wonderful holiday season and stay well ahead of the fashion pack. By sporting next season’s must-have color, you’ll not only assert your dominance as a fashion alpha, you’ll have them all wearing the most unflattering shade of green – envy!

1. Victoria Beckham Fall 2012 RTW

2. Gucci Fall 2012 RTW

3. Lanvin Fall 2012 RTW

4. Tracy Reese Fall 2012 RTW

– Joseph Ungoco

Image Layout: Second City Style

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