Nordstrom’s Most Surprising Asset: 99-Year-Old Greeter Ted DiNunzio

Fountain of 30

July 3, 2013 • Fashion Blog, Retail Detail


When customers walk into Nordstrom at Westfield Santa Anita mall in Arcadia, California, Ted DiNunzio, 99, Nordstrom’s only hired greeter in their roughly 240 stores in the country, greets them. He is a special asset to the store; customers report that they come back to the store because his positive attitude is an inspiration.

“The simplest thing you can ever do is be nice to people. Always be nice to people and smile. And they’ll come back,” DiNunzio told Libby Rainey for the Pasadena Star-News.

Dressed in a suit with a constant smile, he has developed a fan-like following, receiving gift cards, taking pictures with customers, and giving out hugs when asked. His job has become irreplaceable, and he has won two Nordstrom’s Customer Service All Star awards. DiNunzio took the position 13 years ago at the young age of 86. After his wife died in the 1980s, he would walk around Nordstrom, talking to customers and employees. It wasn’t long before he landed the job.

Not only is he popular with the customers; he is also popular within the company. He was invited to the company’s annual shareholder’s meeting in Seattle, and has been hired by other Nordstrom locations to greet customers for store openings. Other stores have wanted to hire him, but he has turned them down. “This is my home,” DiNunzio says.

– Tanisha Wallis

Source: Pasadena Star News

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