Beauty Beat. Model Maran Launches Organic Beauty Line. Second City Style Fashion & Beauty Blog

Fountain of 30

July 13, 2007 • Beauty


What does a model do when she gets old (hey, 29 is old for modeling)? Start a beauty line! Josie Maran, a face of Maybelline ads, is doing just that.

Come September she will launch her organic beauty brand….Josie Maran Cosmetics. Her goal? To brighten your complexion with natural, toxic-free cosmetics.

The child of
bohemian artists, Maran grew up in San Francisco and learned at an
early age how to be environmentally conscious. "Being green was part of
my upbringing," she said. "(Yet) many natural lines don’t give you that color payoff."

By combining her knowledge of cosmetics as a model with her
green focus, Maran has developed exactly what she was looking
for in a makeup line: chic and luxurious products made from pure,
natural formulas.


The Josie Maran Cosmetics line will range in price from $16 – $42. All are
made from organic, gentle ingredients free of parabens, toxins and
petrochemicals. The line includes basics such as a
concealer stick, pressed powder, cream and pressed blushes and
bronzers, three eyeliners and an eye shadow in 23 shade options.

The packaging is also environmentally friendly, made of a corn-based biodegradable plastic. Other products
come in either recycled aluminum or glass. The outer boxes are made of
30% postconsumer recycled paper printed with soy inks.

Maran Cosmetics will be available at Barneys New York in New
York, San Francisco and online at

Source & Photo: WWD,

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