Beauty Beat. Smelling Like Moss. Second City Style Fashion & Beauty Blog

Fountain of 30

August 3, 2007 • Beauty

Kate_moss_perfume

The scent of Kate Moss is coming to a drugstore near you. In a quest to transform from model to mogul, Kate Moss’ first fragrance — created with Coty Beauty,
a division of Coty Inc. — will be available this fall…in Europe. The
scent follows her much-vaunted apparel collection with Topshop, which
bowed in May, and she’s also rumored to be collaborating with
hairstylist friend James Brown on a hair care line, according to WWD.

"It’s
targeted for the prestige market," said Steve Mormoris, senior vice
president of global marketing for Coty Beauty. "It comes with the
weight of Kate Moss’ association with other luxury brands. That makes
her different."

Moss worked on all aspects of the product —
from packaging to the juice. Firmenich perfumer Nathalie Lorson
concocted the fragrance’s floral musk, pink-tinted juice with Moss’
preferences in mind.

The
eau de toilette will be available as 15-, 30-, 50- and 100-ml. sprays
priced at $24.60, $38, $52 and $65.60 at current exchange. The lineup will also
include a shower gel, body lotion and deodorant spray.

Kate will be sold through a network of prestige doors and drugstores
containing perfumeries. Europe and Asia will get the scent in
September, whereas a launch in North America is scheduled for a year
later.

Source & Photo: WWD

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