Beauty. Reese Witherspoon New Face of Avon. Second City Style Fashion Blog

Fountain of 30

August 6, 2007 • Beauty


Fashionweekdaily reports Reese Witherspoon will be the new face of Avon, serving as chairman of the Avon Foundation and be in international ad campaigns. A big step for Avon. A little below par for Reese?

Avon Names Witherspoon New Face

Renata Espinosa
August 02nd, 2007 @ 2:42 PM – New York

Award-winning actress Reese Witherspoon will be Avon’s first-ever
"Global Ambassador," announced the global beauty giant on Wednesday at
a press conference in Beverly Hills.

Witherspoon, who won as Oscar for her portrayal of June Carter Cash
in 2005’s "Walk the Line," will serve as Honorary Chairman of the Avon
Foundation and will also appear in the company’s international ad
campaigns as part of a multi-year agreement.

"I feel a great responsibility in my own life to give back to
society," said Witherspoon at a press conference held yesterday in
Beverly Hills. "Now, as the Honorary Chairman of the Avon Foundation, I
am proud to be joining in the great philanthropic work that is already

The Avon Foundation’s primary aim, and Witherspoon’s new role, is
to raise awareness of their work in the areas of breast cancer
awareness, domestic violence and emergency relief.

On Wednesday, Avon announced a dip in second quarter profits,
earning $112.7 million, or 26 cents a share down from $150.9 million,
or 33 cents a share, a year ago.

Increased advertising costs and restructuring charges were part of
the reason for this shift. Compared to a year ago, Avon increased the
money spent on advertising by 74 percent to $93 million and announced
Tuesday they would up their advertising budget to $375 million this
year, 50 percent more than last year.

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