Beauty Buzz. Shower Yourself in Purple Rain? 3121…the Scent of a Prince. Second City Style Fashion Blog

Fountain of 30

May 18, 2007 • Beauty

Prince_2

That’s right folks, even musician Prince is releasing a new fragrance. The scent, which is called 3121 after Prince’s March 2006
album of the same name, will be launched at select Macy’s locations.
The introduction will have a theme of all seven; will go on sale at midnight
on July 7, the fragrance will be launched at 3121perfume.com and 7% of online sales that day will be divided between seven
charities chosen by Prince and Revelations Perfume and Cosmetics Inc.,
which developed and will market the 3121 scent.

The
white floral fragrance was blended by Givaudan and combines notes of jasmine, gardenia, muguet and tuberose, with patchouli and sandalwood.

The goal is to raise $500,000 on 07-07-07.  Larry Couey,
president of Revelations said, "He (Prince) was very much involved in the fragrance creation.
With Prince, things need to be purple." Future plans for
Prince might include a branded line of 3121 accessories like jewelry
and handbags.

Source: WWD

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