Chicago jewelry designer, Kristen Amato is known for her totally affordable and stylish jewelry line K.Amato. Now she has taken the next step: a line of unique gold and silver jewelry called: Couture by K.Amato. Kristen describes it as her version of couture. Prices range from $100-$500 for 14K gold and sterling silver necklaces, bracelets and earrings.
I sat down with Kristen a couple of days ago to ask her some questions and drool over her new line.
SCS: Your jewelry line is so successful. What was the thought process in creating this new, more expensive line? Especially since there is more competition at this price point.
KA: I was ready to take the risk. I wanted to try a higher price point, but not until I was established. The timing is right. With my original line, you can go a little more trendy since the prices points are lower. With my new line I wanted to create classic styles that you can wear forever, wear to the office or out at night and I wanted to reach a broader range of women.
SCS: Where do you see this line selling?
KA: The boutiques have been amazing and I love working with them. K.Amato jewelry does well right near the cash register. Women love snapping up a pair of gorgeous earrings for $28. My goal with Couture is to gain credibility as a higher priced jewelry designer (department stores) as well as reach out to a new customer base.
SCS: How do you see women wearing Couture?
KA: I’m still into the layering look with the necklaces. The short with the long. It instantly dresses up your outfit. I love that you can wear a basic white t-shirt and make it look glam by simply adding a necklace or two. The Couture line also mixes with my other line well. So you can feel comfortable spending $300 on a necklace and not feel you have to spend another $200 on the earrings. Although you could!
Also be sure to check out K.Amato in Lucky’s July issue! And not in the local section.