Carolina Herrera has chosen to partner with photographer Greg Kadel for the second time for her new fall ad campaign. The images feature model Bette Franke in a mirrored environment, accentuating the movement and refinement of the clothes. The campaign embodies playful femininity, daywear juxtaposed with evening wear, and varying textures and new proportions are depicted. Giovanna Battaglia styled the campaign and Orlando Pita was in charge of hair. The ads will break in September issues of domestic and international magazines. A short video created by Kloss Films on the making of the campaign will be revealed through the brand’s social media platforms.
Source & photo: WWD
Tags: 2012 Chicago Fashion Incubator Designers, Bette Franke, Carolina Herrera, Carolina Herrera fall 2014, Carolina Herrera fall campaign, fall 2014 collections, Fashion Ads, Giovanna Battaglia, Greg Kadel, Kloss Films, Orlando Pita, photography, Rachel Bogo, WWD