You may have noticed this storefront window display featuring “The Real Camo Jacket” at 900 North Michigan Shops on the Walton Street side. What is it? Is it fashion or art? It’s actually a little of both. Is it for sale? The answer is no, however it will be auctioned off in support of the Heroes Project. The Camo Jacket is part of Equinox’s latest “Commit To Something” campaign titled “Commitment A Collection by Equinox” and Chicago is one of the cities chosen to display one of these amazing pieces.
The campaign features seven one-of-a-kind luxury goods inspired by the passion of some of the most committed people and organizations on earth. Check out this gorgeous site commitmentcollection.com shot by renowned fashion photographer, Steven Klein.
Commitment A Collection by Equinox
Equinox commissioned the production of these one-of-a-kind items curated by stylist Mel Ottenberg:
The Real Camo Jacket: Designed by Y/Project (Glenn Martens) and made using actual material from the uniforms of four Heroes Project veterans, this jacket celebrates Equinox’s partnership with the Heroes Project. The Heroes Project is commitment to wounded veterans and changes lives by empowering and enabling these veterans to climb the world’s seven summits.
The Truth Lipstick: Made from blank newspaper pages from The Washington Post, this lipstick symbolizes the organization’s commitment to free press and journalistic integrity. The Lipstick Case was designed by Mel Ottenberg.
The Law Suit: Designed by Eckhaus Latta and made from case files of lawyer James Thornton, founder of nonprofit ClientEarth. For over four decades he has committed to fighting for the environment because it can’t fight for itself.
Stonewall Stilettos: Designed by Shayne Oliver and made from the actual pleather from the banquettes at The Stonewall Inn, these shoes symbolize the commitment of the early activists who fought for LGBTQA rights.
The Shades of Humanity: Designed by Adam Selman and made from the camera lens of 2016 Instagram photographer of the year, Ruddy Roye, these shades symbolizes Ruddy Roye’s commitment to capturing the stories that often go unseen.
Eau De Blood, Sweat & Tears: The bottle was designed by Rafael de Cardenas/Architecture at Large with a custom scent by 12.29. The fragrance was infused with the actual DNA of Kathrine Switzer, the first woman to run the Boston Marathon. It symbolizes Switzer’s commitment to equal rights for all female athletes.
The Scrubs Sweatsuit: Designed by Off-White’s Virgil Ablo, these scrubs were inspired by the workwear of dedicated oncologists like those at Memorial Sloan Kettering who are committed to fighting the war on cancer daily.
Throughout 2018, several of the items from the collection will be auctioned off, with proceeds donated to nonprofit organizations including Equinox’s longtime charitable partners, Memorial Sloan Kettering Cancer Center and The Heroes Project. Some donations have been made to these organizations on Equinox’s behalf.
Equinox operates 92 full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, and Washington, DC, as well as international locations in London, Toronto and Vancouver.
Visit Equinox Gold Coast, Lincoln Park and Loop locations in Chicago or find a club near you! #committosomething
Read more about the fitness classes at equinox Chicago here.
– Carol Calacci