First, it was sportswear, then the Platinum line, then costume jewelry…and the empire keeps growing. According to WWD, Badgley Mischka is adding a new day bag collection under its Platinum
label for Spring 2008.
This is the third handbag division for the dynamic duo who already have successful couture and evening bag divisions. With
the help of handbag licensee Franchi, the Platinum Day Bag collection will wholesale from $125 to $295.
Iconix Brand Group Inc. acquired the design house in 2004, Badgley
Mischka has developed into a full lifestyle firm with 16 licenses in
its portfolio, including handbags, intimate apparel and jewelry.
Expect to find the 47-piece collection at the same retailers that currently sell the Platinum label such as Bloomingdale’s, Saks Fifth Avenue and
Source & Photo: WWD