The Kenzo brand is about to be known for more than sleek fragrance bottles and art nouveau designs. Parent company LVMH Moët Hennessy Louis Vuitton has stepped up it’s efforts to reposition the brand by ushering in two new creative heads who have already made a name for themselves founding a little known retailer called Opening Ceremony.
Expectations are high for Humberto Leon and Carol Lim to blend their modern and tragically hip visions with the iconic artful, color-filled bursts that have been associated with the Japanese brand since it’s inception in the 70’s. “It’s great to bring this young, contemporary generation into Kenzo,” said Pierre-Yves Roussel, chairman and chief executive officer of LVMH’s fashion division, which includes the world renown labels like Céline, Givenchy, Marc Jacobs, Loewe and Emilio Pucci. “They’re really embracing what was the origin of Kenzo — that Jungle spirit.”
The New York specialty store founders, known for it’s well-respected collaborations with the likes of Chloe Sevigny, Rodarte and Maison Martin Margiela, will reportedly unveil their first effort for Kenzo this coming October for spring 2012 retailing. They will also simultaneously continue operations in the chain they founded in 2002 ; according to WWD, Argentina is the international design theme starting in September.
The pair will succeed Antonio Marras who headed up Kenzo since 2004.
Article Source: WWD
Photo Source: wmagazine.com
Tags: Antonio Marras, Celine, Chloe Sevigny, designer, Givenchy, Humberto Leon and Carol Lim, Kenzo, Loewe and Emilio Pucci, LVMH MoÃ«t Hennessy Louis Vuitton, Marc Jacobs, Opening Ceremony, Pierre-Yves Roussel, Rodarte and Maison Martin Margiela