What do you do when the name of your apparel line leads those searching the net to a porn site? Change your name. Adampluseve, the sportswear brand founded by Adam Lippes, doing just that. Beginning in October, the company will be called Adam, Adam Lippes. A new logo and site (shopadam.com) will launch that same month.
Why October? So it coincides with the opening of the Lippes’ first freestanding
store (in Manhattan’s Meatpacking District).
found that there was a lot of confusion with our name since people who
searched for our brand online were led to a porn site," said Lippes. When people
searched for his brand, they were led to Adam & Eve’s Exotic
Boutique at adamneve.net. "When we launched, I thought the name was
cute for a brand of underwear and T-shirts, but as we grew into a full
collection, we started to explore."
Source & Logo: WWD