First it was Prada then Dolce & Gabbana, now add Giorgio Armani to the list of luxury cell phone manufactures. As part of a strategy to expand his lifestyle products, the designer
has teamed up with Samsung Electronics to
develop a portable phone and a luxury LCD television — the first items
of a series of home electronic goods.
Giorgio Armani will
create the aesthetic design, while Samsung will provide the technology,
the Italian fashion group said in a statement. The Giorgio Armani-Samsung luxury mobile
phone, will be presented Monday during Milan’s Women Fashion Week and will hit the European market in November. Other countries have to wait until next year. The TV is being developed as part
of the Armani Casa home line and will be unveiled in January 2008.
fashion has expanded to encompass our way of life, not just how we
dress, but how we design our home, the hotels we stay in, the car we
drive and the technology we buy," said the designer in a statement
issued on Sunday. "In fact, we make as much of a personal statement
with the mobile phones that we carry or the televisions we have in our
living rooms as we do with the shoes and bags we wear or the
furnishings we choose to place in our homes," Armani said.
is the size of a credit card and a
mere 9.9 mm in thickness. A large 2.6-inch QVGA TFT LCD screen
maximizes the user’s visual experience and optimizes the full
touch-screen user interface (UI). The phone is also equipped with a 3-megapixel camera, a
music player supporting various types of formats and a full internet
browser. Furthermore, the Giorgio Armani-Samsung Mobile offers a
microSD type external memory slot and comes with a Bluetooth stereo
headset. A specially designed Giorgio Armani leather carrying case is
also included. The new products will be distributed in upscale consumer
electronics stores and through Giorgio Armani’s direct controlled
retail network. The price of the phone is 650 euros, or $915 at current
The TV is being developed as part
of the Armani Casa home line and will be unveiled in January 2008. Today, Armani has 25 Casa stores in 46 countries and he is planning to open hotels and residences around the world. Watch out Donald Trump!