Designer Retail. Very Vera Simply Changed. Second City Style Fashion Blog

Fountain of 30

April 25, 2007 • Shopping


I had heard rumblings that Vera Wang’s exclusive Kohl’s line, in a word…stunk. According to WWD, the line has also had a name change so hopefully the collection is being retooled as well. Would the Martha Stewart of the design world really lend her name to crap?

While initially slated to be launched next month as Very Vera by Vera Wang, the name has been changed to Simply Vera/Vera Wang. Then again, the original name is under pending trademark litigation. The licensing companies had asked the court to
declare that the Very Vera and Simply Vera marks did not infringe on
the "Vera" trademark owned by Atlanta-based The Vera Co. The unveiling of the exclusive Kohl’s line is expected to take
place on May 10 at the Altman Building in New York.

Source: WWD

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