Designers. Flower Power: Fashionable Florals in Macys Windows. Second City Style Fashion Blog

Fountain of 30

April 9, 2007 • Fashion

Binary_show1weml Binary_show2weml Binary_showweml Bold flowers aren’t only turning up on dresses and skirts. Macy’s is bringing in spring with their gorgeous floral window displays that are part of their annual flower show. Emily Gyben of has the full story: Frocks Get Floral Treatment at Macy’s Emily C. Gyben The 33rd Annual Macy’s Flower Show opened this week in New York, and what better way to celebrate spring and warmer weather? Macy’s Herald Square is always filled with fresh greenery, including two gigantic giraffe topiaries, flowering cherry trees, two children’ gardens and a Bouquet of the Day. However, this year, the flora is not just inside the famous department store. Phillipe and David Blond, of the fashion design team the Blonds, have designed Macy’s Broadway window displays: six original gowns made entirely of silk flowers. The Blonds, with an outrageous burlesque-meets-Bond-girl style, are known for their denim, currently selling out at Patricia Field’s Hotel Venus boutique in New York. They also designed a Swarovski crystal corset Beyonce donned in her most recent music video. Commissioned by Paul Olszewski, the Macy’s Herald Square Window Director, the gowns fit perfectly with the show’s Flora Exotica theme. The first, a long dress made of yellow silk roses and tulips with a bodice of long, sparkling leaves, caused one couple passing by the display to argue – real or fake? One mannequin wore her white and green floral creation while lounging atop a zebra made of flowers. Complementing the elaborate gowns were custom manicures for the mannequins by Creative Nail Design and makeup by Tre Knight. Another dress, with tight bunches of pink blossoms, brought to mind Yves Saint Laurent’s famous pink floral cape from fall 2006, while a dress made of spiky orange birds of paradise, the designer duo’s favorite, was inspired by the couture of Thierry Mugler, who David Blond calls "a hero." "This is the first time in three years that [Macy’s] is actually doing something that connects with fashion," said David, who worked in visuals for the department store, doing window displays for 10 years prior to starting the Blonds. Their gowns are each composed of more than two thousand blooms, and took about three months to make, from conception to production.. for the full story go to… –Joanne Molina for Second City Style

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