Designers. Tom Ford is Going Global. Luxury Brand Poised for Rapid Expansion. Second City Style Fashion Blog

Fountain of 30

June 13, 2007 • Fashion




Fashionwiredaily’s Godfrey Deeny reports that the love-to-hate Tom Ford enterprise that just opened in NYC is the tip of the iceberg. Apparently Tom Ford is lusting after more global recognition, as he plans to open stores in Milan,
London, Los Angeles, and Hawaii. Oh, and a network of 100 freestanding retail stores within the next
decade. Most stores will be directly operated stores but others will be franchising opportunities. Optimism or overkill? I wonder if Ford’s not moving just a bit too fast… — Joanne Molina for Second City Style

Tom Ford’s Expanding Universe

Godfrey Deeny
June 08th, 2007 @ 1:10 PM – Rio de Janeiro

Anyone who thought that Tom Ford had plans to develop a niche brand had better think again.

Eight weeks after throwing open the doors of his Madison Avenue
flagship, the designer has revealed plans to turn his fledgling company
into a major global label.

In a key move, his label, Tom Ford International, will open four
more directly operated stores open over the next three years in Milan,
London, Los Angeles, and Hawaii. But his long-term goal is far more
ambitious – a network of 100 freestanding retail stores within the next

"We have now laid the foundation necessary to become a true global
luxury brand and to allow us the platform needed to reach and service
our customers worldwide," Ford, President and CEO of his own house,
said in a release.

Ford also revealed several agreements with key franchise partners
that, beginning in spring 2008, will launch his brand in key cities in
Europe, South America, Asia, and the Middle East.

The Texan-born, but peripatetic designer has also inked a deal to
create a limited distribution Tom Ford Menswear collection with select
luxury retail partners in the US and Europe, also targeted to begin in
Spring 2008.

His game plan also includes a restricted list of shop in shops with
luxury retail partners. This April, he opened his 845 Madison Avenue
store to showcase his signature Tom Ford menswear and accessory

Among the cities targeted to host franchise flagship stores are
Moscow, Zurich, St. Moritz, Hong Kong, Beijing, Kuwait, Dubai, and

Next spring will also see the launch of retail spaces in Bergdorf
Goodman and Neiman Marcus in the US, Harrods in London, Daslu in Sao
Paolo, and multiple shop in shops in Tokyo and Osaka.

"Our franchise and retail partners are the best in the business and
with them we are confident that we will build a strong global presence
and stand for excellence in a world of decreasing standards," Ford

Ford plans to follow that up in 2009 with an additional 12 stores,
including a directly operated flagship store in London, a franchise
flagship store in Shanghai and a second
store in Beijing.

Directly operated stores will open in Los Angeles and Hawaii in
2010, along with 15 franchise stores scheduled in Asia, amongst which a
flagship store in Tokyo.

During the next decade Ford has targeted "a minimum of 87"
franchise Tom Ford stores throughout Asia in partnership with The Lane
Crawford Joyce Group, in places like Japan, Hong Kong, China, Taiwan,
Macau, Singapore, Indonesia, Malaysia and Australia.

"We have partnered with the finest companies

internationally including The Lane Crawford Joyce Group, Villa
Moda, Trois Pommes, UAE Trading, Mercury, Harrods, Daslu and Neiman
Marcus Group giving us the necessary competitive advantage as we expand
our menswear business globally. With a clearly defined distribution
plan in place and a discerning eye on quality, service and design we
are poised to establish the first true luxury brand of the 21st
century," stressed Chairman Domenico De Sole, Ford’s long-time business

Ford launched his brand in 2005 with a licensing deal with Estée
Lauder creating Tom Ford Beauty. It produced a fragrance and beauty
collection that debuted in November 2006 with his first women’s
fragrance, Tom Ford Black Orchid.

This April, the designer launched a collection of 12 luxury unisex
fragrances called Tom Ford Private Blend. Now a men’s cologne is set to
debut in September.

Ford has also deals with Marcolin to produce and distribute optical
frames and sunglasses and with Zegna Group to produce and distribute
luxury menswear, accessories and footwear.

Ford’s company is privately held with practically all the stock owned by himself and De Sole. 

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