As reported by yesterday’s WWD, Aliza Licht, AKA DKNY PR GIRL, is ready to tell her story. Her new book, due out May 5, 2015 entitled LEAVE YOUR MARK isn’t an advice book–it’s a “mentorship” in 288 pages. Why not learn from the best? Aliza is the SVP of Global Communications at Donna Karan International and a Twitter personality/phenom. However, we at Second City Style have known her back when she preferred to be anonymous. We are thrilled she decided to come out of hiding though – full force!
The book is comprised of four sections; “Land Your Dream Job,” “Kill It in Your Career,” “Rock Social Media” (obviously) and “Creating the Brand of You” — with a foreword by Donna Karan. Aliza says to expect Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, she shares advice, inspiration, and a healthy dose of real talk (we would expect nothing less) in LEAVE YOUR MARK.
Aliza dispenses personal and professional guidance for those just starting their careers and those who are well on their way and maybe stuck in neutral. With a particular emphasis on communicating and building your personal brand (something she knows a thing or two about), Aliza is your sassy, knowledgeable tour guide to the contemporary working world, where personal and professional lines are often blurred and the most important thing you can have is a strong sense of self. This book is her way of grabbing coffee with everyone who asks.
Aliza has been dubbed the “Reigning Queen of Social Media” by Women’s Wear Daily (not to be confused or even linked to Howard Stern “The King Of All Media”- she has better hair too), an “E-lebrity” by the New York Times, one of “Six Women Who Rule the Fashion World” by TIME Style & Design and #30 in The NY Daily News’s Top 50 Most Powerful Women, Licht is also TEDx speaker and five-time Fashion 2.0 award winner.
– Lauren Dimet Waters