Dove® Introduces Its New Nourishing Oil Care Collection

Fountain of 30

April 4, 2011 • Beauty

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A few weeks ago I had the pleasure of meeting and having my hair styled by celebrity hair stylist Mark Townsend while he was in NYC promoting the new Nourishing Oil Care Collection from Dove®. Now I have to admit that I have been loyal to Deva products for my natural curly/wavy hair for nearly 4 years. Yes, I try other products as they are sent to me, but I always go back to Deva. So I was a little skeptical about the effects of a drugstore brand (yes, you can label me a snob).

Mark was a total doll and really sings the praises of this new haircare line from Dove. Truly. He even uses them on his celebrity clients. My hair was washed with Dove Nourishing Oil Care Shampoo & Conditioner and blown out by Mark. I also got a little side swept bang trim. While styling my hair Mark told me he loves these products because the really transform dry, unpredictable hair into beautifully smooth hair without weighing it down. Since I color my hair, it can be dry…particularly the ends.

There are two main causes of dry hair – self-inflicted dryness and heredity.  Blow-drying, over styling and coloring may cause self-inflicted dryness, and women with curly, wavy or textured hair are likely to experience hereditary dryness. Double whammy for me! Roughness, dryness and frizz are also early signs of damage. This new Dove Nourishing Oil Care collection, with Weightless Nutri-Oil technology, transforms dry, rough and frizzy hair into beautifully smooth hair. 

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Having my hair styled by Mark Townsend

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Mark told me to use the Dove Nourishing Oil Care Daily Treatment Conditioner on my ends and leave it in for a few minutes. When he was done styling my hair he applied a bit of the Dove Hair Nourishing Oil Care Serum and instructed me to mix it with a bit of the Dove Hair Nourishing Oil Care Leave-in Smoothing Cream on the days I were my hair curly.

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After my styling session…very happy!

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With Mark Townsend…trust me, I look better blurry!

Well I have to tell you, my blowout lasted 5 days! That never happens! I could not believe it. My hair never looked greasy or oily and had body for 5 straight days! Needless to say, I was eager to try the products at home. Guess what? I'm now hooked. I admit I have been using my Deva No-Poo shampoo, but I have also been using the Daily Treatment Conditioner and styling products as instructed and they have been working beautifully! My hair is super shiny (which is hard to accomplish with curly hair) and weightless! I can't believe these products work so well, are available at drugstores and don't cost over $5!

Here is a bit about the Nourishing Oil Care Collection from Dove®:

The next generation of nourishment from Dove Hair Care, the Nourishing Oil Care system smooths up to 100% of roughness and frizz, turning dry hair into soft, finger-runnable, enjoyable hair. Weightless Nutri-Oil technology penetrates hair to deeply nourish without weighing it down. Dove Hair Care is the only US brand (mass or prestige) to formulate hair care products with patent-pending technology that combines almond, coconut and light mineral oils.

Dove Nourishing Oil Care Shampoo & Conditioner

  • Smoothes dry, rough and frizzy hair for beautiful shine
  • Weightless Nutri-Oil blend of natural almond, coconut and light mineral oils penetrates hair rapidly to deeply nourish without weighing hair down  
  • Fiber Active technology helps protects against and repairs damage 
  • 12 fl. oz. / SRP $3.76 each

Dove Nourishing Oil Care Daily Treatment Conditioner

  • New dual phase action Daily Treatment Conditioner with a golden ribbon of treatment inside
  • Gold stripe contains Weightless Nutri-Oils and deeply nourishes without a greasy feel
  • White stripe contains conditioners that seal cuticles to lock in nutrients and smooth frizz
  • Nourishing power of a treatment in the time of a conditioner
  • Fiber Active technology helps protect against and repair damage
  • 8 oz. / SRP $4.74

Dove Hair Nourishing Oil Care Leave-in Smoothing Cream

  • Controls frizz and boosts shine even in humid conditions
  • Weightless Nutri-Oil blend penetrates hair rapidly to deeply nourish without weighing hair down
  • Smooths uplifted cuticles that cause frizz
  • Leaves hair easier to manage and style
  • 4 fl. oz. / SRP $4.74

Dove Hair Nourishing Oil Care Serum

  • Instantly smooths frizz, revitalizes shine and deeply nourishes without weighing hair down
  • 3.3 fl. oz. / SRP $4.74

– Lauren Dimet Waters

FTC Disclosure: Samples provided for review.

Photos: Second City Style

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